What is SEO? Why It’s Important?

What is SEO?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO is considered as the main factors in enhancing the traffic of one’s website.

The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and search engine optimization are the very people who create them: web developers, programmers, and software developers.

Much long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines.

search engine optimization is specialized techniques used to optimize your web site, to be Search engine friendly, and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from search engine optimization are rarely achieved overnight.

Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

In simple words, search engine optimization is the process of improving your content to improve your visibility in search engines such as Google. The more your article ranks in Google and brings attention the more you are able to build your customers.

How does search engine optimization work?

SEO gives your blog more visibility in search engines. The traffic that comes from the search engines is free and is called organic search traffic.

This type of traffic is stable and remains long on your blog. Organic traffic generally increases month after month.

Search engines such as Google and Bing use bots to crawl your web pages on your blog. Once you start your blog and verify your ownership in the Google/Bing Search Console.

After that these search engines start sending bots to your website and index every page from your website to their index. Then their algorithm analyzes the page and by taking into account hundreds of ranking signals and then determines the order of the pages which should rank higher in the search result.

These arches engines take hundreds of signals to find the best page to rank higher. But generally content quality, Keyword, properly optimized content, user friendly and mobile friendliness are important factors.

You can use Google ads to rank higher than organic results, but can’t pay for organic traffic.

Website Audit Checklist

Why Is SEO Important?

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind search engine optimization are not easy.

They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization.

In a nutshell, search engine optimization is a method that aims to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users.

SEO tools for Google, MSN, and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard.

Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of search engine optimization tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better than others, and some are not.

Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page, and your domain name itself are some things to pay attention too.

What Is SEO? Why It’s Important?

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking, particularly in Google.

Simply, search engine optimization works by telling Google that which content is best to rank higher. All search engines have the same goal: To show the best high-quality content and user-friendly content to their users.

If you want more traffic from Google then you need to cater Google Algorithm and satisfy its needs. Similarly for youtube videos you need to satisfy the Youtube search algorithms.

All the search engines have hundreds of ranking factors and you can’t cover everyone. Just try to focus on the important ones as high-quality content and it must be user friendly.

The Evolution of SEO

Mian search engine is Google which everyone uses in their daily life. Google has changed a lot. 10 years from now ranking in Google is easy. Just write the content and stuff more keywords into it and you will rank.

But now Google has changed a lot. Ranking is not easy as before. Now Google takes hundreds of factors to rank articles and we still don’t know what they are.

search engine optimization agencies like MOZ and Ahrefs are just expecting that these might be the ranking signals. But Google has not revealed anything.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of search engine optimization are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned.

What Is SEO? Why It’s Important?

The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links, and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be a compromise.

White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason, it is important to try to stay updated as far as new SEO is concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with search engine optimization is very basic and just take time to be picked up on search engines.

Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO is now very much in demand. Black hat SEO is a technique used to trick or manipulate search engines for higher rankings.

If done properly, the results of your search engine optimization efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEOs. The most important for SEO is to follow the rules and you won’t have anything to worry about.

The Very Important SEO Ranking Factors

There are more than 200 factors that every search engine checks to rank higher. But these are the 5 that are the most helpful to rank.

1: Use Synonyms and LSI Keywords

Google is smart nowadays, Google can easily find out the keyword stuffing. So instead of using the same keyword again and again in the 1000 words content. Use LSI keywords instead.

LSI and Synonyms means the very related word to your main keyword.

Like if you are targeting “How to start a blog” keyword, use lsi keyword like this-

  • How to launch a blog
  • Starting a blog
  • How to create a blog
  • How to set up a blog on WordPress

You got the point.

2: Backlinks

Link building or backlinks are the keys to SEO. Now Google has also confirmed their top three ranking signals and backlinks are one of them.

So build high quality backlinks to your website.

3: Make User friendly Site

Google also cleared that if your site is not mobile friendly, it’s not going to rank well in Google. But it’s 2023 and every theme comes with a mobile friendly design also.

But to make sure if your site is mobile-friendly or not you can use Google’s Mobile-Friendly Test tool.

4: Create Amazing Content In Depth

The more lengthy content means the more information it contains. So always write lengthy content with a minimum of 1500 words. Rest of the depends on the length of your competitor.

5: Optimize Your WebPage Title for Click-Through-Rate

The more people click your link in Google the higher you will rank. More CTR indicates to Google that more people are interested in your content. So Google will rank it higher.

What Is a Keyword In SEO?

Keywords are the ideas or topics on which you will write content. Meanwhile, in search engine optimization it’s the phrase or query that searches enter in Google for their desired results. This is also called “Search Queries”.

Writing fresh content for search engine optimization plays a large role in keeping visitors on a web site. Let’s talk about unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think.

Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them.

RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple of spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters.

That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

What Is SEO? Why It’s Important?

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative, and also to the point.

Write specifically targeted search engine optimization content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing.

However, there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

How to Optimize your article with SEO?

SEO are specialized techniques used to optimize your web site, to be Search engine friendly, and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to search engine optimization known as Black Hat SEO.

The main components of on-page SEO are optimization of the title tag, the headline tag, the body text, and the Meta tags. Companies interested in search engine optimization are occasionally not very happy with how their website looks.

Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and search engine optimization are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to.

White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Optimizing your article for search engine optimization means increasing your visibility in search engines to get more traffic.

Here are some of the best 5 tips to optimize your article properly.

1: Always Create Search Engine Friendly Title and place your keyword within the first 65 characters of your introduction. Always keep your title short and also the introduction.

2: Place your keyword in the first Two to three sentences. Repeat Your keyword 3 to 6 times throughout your article. You can also use synonyms of your keywords instead of repeating the same keyword.

3: Include keywords in your titles and headings.

4: Build high Quality links. Also don’t forget to place internal links of your articles. This helps search engines to crawl all the pages from your web page.

5: Your Title must be catchy so more people will click on it.


Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part of a website’s success.


The objective of Search Engine Optimization is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site.

Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry every day.

The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (search engine optimization) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email.

What Is SEO? Why It’s Important?

There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and search engine optimization are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible.

Pay-per-click costs money, but the clicks from search engine optimization cost you nothing. SEO is considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important.

The truth is, the most rewarding part of SEO is often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

I hope this helps you in understanding the basics of search engine optimization. It doesn’t take a lot of effort to implement SEO on your blog. But if you don’t it might kill your online presence completely.

Learning SEO is essential to run an online business. These guides will help you to learn more about search engine optimization.

  • search engine optimization Made Simple By Neil Patel
  • What is SEO? Search Engine Optimization Explained

That’s it. For any further help don’t forget to contact us or comment below.

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