How to Rank Higher On Google In 2021
A PageRank score of 0 is typically a low-quality website, whereas, on the other hand, a score of 10 would represent only the most authoritative sites on the web.
Long-tail keywords give you the opportunity to rank faster and higher faster because they’re more specific and in turn, have lower search volume. People who search things know exactly what they’re looking for and will take action when they find it.
The majority of them managed to achieve that in approximately 61–182 days. By looking at this graph, you might think that, on average, it takes a page anywhere from 2–6 months to rank in Google’s Top10.
In this post, you will learn how to get a higher ranking on Google in 2021 without any restrictions. Also, one more thing (joke) you may have read somewhere that “Where should you bury something that you don’t want people to find?”
And the answer to this question is simple, On the second page of Google. This is also true that 75% of the people won’t go to the second page of Google. If you are not on the first page of Google then you are wasting your time. Furthermore getting traffic is also harder for you.
So in this post you will learn 15 steps on-
How to Rank Higher On Google In 2021
- Step: Improve Your On-Site SEO.
- Step: Add LSI Keywords To Your Page.
- Monitor Your Technical SEO.
- Step: Match Your Content to Search Intent.
- Step: Reduce Your Bounce Rate.
- Find Even Keywords to Target.
- Step: Publish Insanely High-Quality Content.
- Step: Build Backlinks to Your Site.
- Improve your website’s user experience.
- Write great content optimized for SEO.
- Improve your page speed.
- Fix broken links.
- Optimize your images.
- Use H1 and H2 header tags.
- Optimize for local search.
Google doesn’t dislike landing pages; in fact, they consider them essential to a good sales funnel. The thing is, Google has a set of specific rules to follow to make a good landing page, and will actually rank your landing pages when it crawls them.
Search is constantly evolving. Google now provides search results that are optimized for each unique searcher. This means that your personal technology site might rank #1 for the keyword “personal technology” for my search but not for yours. So what does this mean for search engine optimization and the auspice of ranking #1 on Google?
How To Rank Higher On Google In 2021
The Bottom Line is that your objective should be to increase web site traffic so that more people will enjoy the value you provide through your content and the products and services that you offer. If you do this, you will improve your search engine ranking.
To learn more about how you can provide good content, make your web site search-friendly, and increase links, visit connect4consulting.com.
Gabriel Seiden has 15 years of experience in Marketing and Communications and an MBA in Marketing and Global IT Management. He is entrepreneurial, creative and has an ever-expanding range of skills.
Based on his work with corporate and nonprofit organizations, Gabe has developed a client-centered, outcome-oriented practice. He meets objectives with efficiency and integrity and provides flexible and comprehensive marketing solutions.
How to Rank Higher On Google?
I’ll start with the one word answer to the question, “what does it cost to get your website on Google?” FREE! It doesn’t cost anything. Google will put you on their website at no charge.
How many users go to the second page of search results? According to multiple studies, only 25 percent of users go to the second page of search results. That means 75 percent of users stick to the first page of search results.
If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 month. Some firms offer a “trial package” at a lower price, with no contract.
Targeting about 5 keywords (each with a monthly search volume of 100+) to start with is recommended for most small businesses. For some businesses, that might not seem a lot, but targeting 5 keywords doesn’t mean that your website will only rank for 5 keywords and get traffic from 5 keywords.
Consider synonyms or similar questions and phrases to your initial keyword idea. Focus on long-tailed keywords. Make use of headings and meta descriptions the right way and don’t focus on keyword density. If you do all this, suddenly your top content will be ranking for multiple keywords.
1: Improve Your On-Site SEO
On-Page SEO is one of the simplest and best ways to boost your Google Ranking. It’s simple because you can easily optimize your on-page SEO within 20 minutes and see the result within 3 days. But how do you optimize your Page Seo to improve your overall Google Ranking?
Read this post more or just go though this article – What Is On Page SEO?
First, make sure your keyword is in the title of your post. And most importantly the first word of your post must be the keyword you are targeting. This is also called frontloading. Google also gives more emphasis to the words that appear first in the title of your post. And less importance to the word that comes after.
Second, make sure the post contains at least 800 words.
Many researchers found that the more words the content has, the higher it will rank. By adding more words you can easily beat other competitors in your niche. Sometimes we can’t add more words into the content, but you should write how much you can write at least.
Third and Finally, add your keyword 2 to 3x on your page.
This is not about keyword stuffing. But, when you add relevant keywords to your page, you make sure to Google that this page is about this particular query. This thing can help you get a nice boost in ranking. So also sprinkle some term a handful of times on your pages where it made sense.
2: Add LSI Keywords To Your Page
LSI keywords are a little bit advanced on-page SEO strategy. And they are also working GREAT right now. But, what chaos is LSI words? In simple, they are words and phrases that are closely related to the topic of your page.
For instance, these are some of the example LSI keywords for the keyword “Cold Brew Coffee”.
These are the LSI keywords to verify to Google that your content is actually about this topic. But how do you find and use LSI keywords on your site? I suggest checking out a free SEO tool called LSIGraph.
All you need to do is enter your main keyword into the LSI tool…like this,
…and it will spit up a handful of LSI keywords that you can add to your page.
3: Monitor Your Technical SEO
In 202 for 90% of the websites, technical SEO is NOT an issue. But still, even though they are rare, technical SEO problems can hurt your site’s SEO. So it’s worth paying attention to them.
Individually, these are the three things to keep an eye on- The first thing we recommend is to check that your site is 100% optimized for mobile devices. This probably isn’t an issue for you in 2021. But it does not hurt to check.
Luckily, checking your site’s mobile optimization is absolutely easy. All you need to do is to use this Mobile-Friendly Testing tool from Google. It will prompt you if your site is mobile-friendly or not.
Secondly, It is not a secret that a site’s average loading time is a Google ranking factor. In my opinion, Page Speed is not really an important ranking factor. But it does make a clash. So, run your site through site speed tools like WebPageTest.org.
It’s free and gives you a enumeration list of ways you can speed things up.
4: Match Your Content to Search Intent
Simply put, Google pays attention to how people deal with your website. And if people are getting what they’re looking for from your page, you can look forward to your rankings to improve.
Search intent is the why behind a search query. In other words, why did the people make this search query? Do they want to learn something? Are they going to make a purchase? Or, are they looking for a particular website for general information?
In simple terms, your content must match with the searchers query.
5: Reduce Your Bounce Rate
When you’re working hard to increase your website Google Search Performance, one of the best things you can do is to reduce a high bounce rate.
In other words, a high bounce rate is an indication that something is wrong in your strategy. You are not attracting the right site visitor or your site doesn’t have a good user experience.
In other words, visitors and customers who visit your page bounce off before they even give you a chance to convert them. If you’re giving a searcher what they’re looking for. Why would they bounce?
So you should improve your bounce rate.
6: Publish High-Quality Content
No doubt you have probably heard that to rank in Google “you must have to publish high-quality content”. It’s important in 2020 to Rank Higher On Google. And while this is true, this is the super hard thing to take action on.
So, you DO want to publish awesome content on your site. But it needs to be the type of high-quality article which people share on social media and also link to. This is because, as you may already know, Google’s algorithm is highly based on backlinks.
The more backlinks your site has, the higher you’ll rank. And the best way to build backlinks to your site? Publish articles that people will actually link. In other words: Publish something that other people can put in their blog content.
7: Build Backlinks to Your Site
Publishing amazing content is great. But it’s important for your articles to get links to see real results. In other words- You can’t just “write and publish and pray”.
Your content is a drop in an ocean of blog posts, Instagram stories, videos, and Facebook posts that come out every day. Actually, WordPress reported that 70 million new posts come out every month.
In the early days of the Internet, many web sites relied on the Field of Dreams logic – If You Build It They Will Come.
Now, with millions of web sites competing for eyeballs, one of the most important and difficult things you can do to improve your search engine ranking, is to increase the number of links to and from your site.
Search engines like Google place a range of value on the links that point to your web site and the ones your site points to. Backlinks, this is the most important factor to Rank Higher On Google
8: Improve your page speed.
At Google, we aim for under a half-second.” Half a second is fast, to put it in layman terms it’s close to blinking, while two seconds is shorter than one breath–and that PageSpeed time is what they thought websites 6 years ago should be aiming for.
Ideal Website Load Time – 2 to 5 seconds. However, each second beyond 2 seconds results in greater bounce rates. In fact, 40% of polled internet users report abandoning a site if it takes longer than 3 seconds to load. Moreover, 47% of users expect desktop sites to load in 2 seconds or less.
How to improve your speed index: Optimize content efficiency
- Eliminate unnecessary downloads. Take an inventory of your website’s assets.
- Compress your data.
- Create a caching hierarchy.
- Optimize your images.
- Optimize your fonts.
A large volume of unoptimized images is usually the most common reason behind website slowness. High-resolution images can consume lots of bandwidth while loading. Uploading larger sized images and then scaling them down can unnecessarily increase the size of your web page – causing your website to load slowly.
9: Fix broken links.
A broken link is quite simply a link on a web site that no longer works because the website is experiencing one or more of the following issues: The destination web page has been moved or no longer exists. An invalid URL has been entered for the link by the web page owner.
The most common, self-inflicted, causes of broken links are: Renaming or moving a webpage and forgetting to change your internal links. Linking to content (PDFs, videos, etc.) that has been moved or deleted.
Broken links are not only bad for user experience but can also be harmful to your site’s loving relationship with Google, i.e. your SEO. Avoid linking out to broken content, and also avoid having pages on your site that are broken.
Avoid Broken Links: 4 Quick and Easy Tricks To Ensure Your Resource Box Links Work!
- Be sure that your URL is fully qualified and has ‘HTTP://’ at the start of it.
- Don’t try to italicize or bold your website address.
- Put your URL on a new line.
- Don’t put punctuation after your URL.
BrokenLinkCheck.com is a free online web–site validator / integrity checker / problem detection tool that can check your web-pages for dead links, validate, find, and report broken hyperlinks if any found.
10: Optimize your images.
Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It’s also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.
Go to Image, then Scale, where you can input your desired dimensions. Finally, under the Quality, choose Sinc as Interpolation and then click Scale. There you have it, an image resize with sustained quality.
Images can be used strategically for ranking. Properly considered, images can rank in position zero. Images can also rank in image search and lead to more visitors. Images can also help search engines understand what your content is about.
Here’s how to optimize images for the web:
- Name your images descriptively and in plain language.
- Optimize your alt attributes carefully.
- Choose your image dimensions and product angles wisely.
- Reduce the file size of your images.
- Choose the right file type.
- Optimize your thumbnails.
- Use image sitemaps.
Image file size can disproportionally affect page load time so it’s important to get it right. JPEGs are usually more SEO-friendly than PNGs, especially if you do not need transparent backgrounds, as they offer better compression levels.
It’s best to look at the pixel dimension of your images as you’re making them. As long as they’re at least about 1024 pixels wide (for a horizontal image) they should be fine for teaching. The standard resolution for web images is 72 PPI (often called “screen resolution”).
11 How to Rank Higher in Google With My Top SEO Tips
If you’ve stumbled upon this article, chances are pretty good that you want to rank higher in the search engines, and particularly, how to rank higher in Google, Yahoo, and Bing. Well, here’s the good news first: you can!
But of course, every piece of good news comes with a downside, and that is the following: reaching a #1 ranking in Google takes a lot of time, a lot of work and there are no shortcuts (sorry!).
There aren’t even many “SEO secrets” that aren’t already known by most webmasters.
However, there are very straightforward SEO tips I can give you, a webmaster, if you’re looking to increase your search engine exposure and reach the first page of Google’s SERPs (Search Engine Results Page):
12 Title Tags.
If you asked me, “What is the easiest, quickest way to improve my Google ranking, I’d say it’s optimizing your title tag. Your title tag is the title of the webpage you want a higher rank for.
The title for the page you’re on right now is probably something like, “How to Rank Higher in Google with my Top 5 SEO Tips.”
If you are trying to rank a site that is about Jungle Gyms, you probably want your title tag to be something like, “Jungle Gyms – Safety and Maintenance” or if you’re looking to sell Jungle Gyms, maybe something like, “Buy Jungle Gyms at Discount Cost.” You get the idea.
Here’s the summary: figure out what your potential readers/customers will be searching for to find you, and make your title tag something very, very close to that. Google thinks Title Tags are criticle, and you should too.
13 Site content.
Even if your title tags are optimized, the content of your site must closely match what your audience is searching for.
If you’re selling Jungle Gyms but you don’t have the words “Jungle Gyms” anywhere on your site, Google will think your site is about something else, and it won’t show your site to people who search for “Jungle Gyms.”
Especially important is to put your target keywords in your header tags (H1, H2, etc.), as Google sees these as especially important pieces of content on your site.
The single most-effective way to get good rankings is by providing good, fresh content. A search engine’s objective is to deliver answers that are most relevant to a particular search query.
The only way to develop that relevance is by having keyword-rich content on your web site.
Suppose you sell personal technology gadgets. It is imperative that you provide as much content and commentary regarding personal technology gadgets as possible.
Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find.
The detailed analysis is called a semantic map which seeks to define the relationship between the concepts on your page. The search engine uses this match to present the best web pages for a particular user’s search query.
14- Inner linking.
Try as much as you can to link to all the pages on your site, within your site. For example, if you have a page on your site that is about Jungle Gym safety, include a sentence on that page about Jungle Gym maintenance, and link your readers to that page, as well.
Not only does this help readers navigate through your site, but it helps Google spiders crawl your site, and this helps your sites get ranked.
Also, make sure to include the proper anchor text. So, do not include a link that says “Click here,” or else Google will think your site is about “clicking here.” Make your anchor text something like “Jungle Gym maintenance.”
15- Anchor-text optimized backlinks.
Speaking of backlinks, you’re going to need them. A lot of them. Backlinks are the single most important factor to SEO. If you do not have high quality, anchor-text relevant backlinks, you’re never going to reach the top of Google’s SERPs.
Aside from having a great website that other webmasters will link to naturally, the best way to get high quality backlinks is to create them yourself.
You can get backlinks from article directories like this one, you can post in forums with your site in your signature, you can post in blogs, you can submit your site to various online directories, and much more.
Spend the majority of your time bolstering your backlink profile (and invest in SEO software, if you must) because that is what Google looks to when they want to decide if your site is legitimate or not.
16- Search Engine-Friendly Design
When two sites provide similar content – using our personal technology gadgets provider as an example – a search engine-friendly design can be the deciding factor between success and failure.
Search engines cannot see images, text in images, Flash files, pictures within Flash files, audio and video files, any content contained within a program (e.g. AJAX), embed tags (not visible to all search engines), frames and iframes.
Search engines rely on HTML (good content), the page title, Meta keyword and content descriptions, alt attributes for images, and content that is rich with keywords relevant to search terms.
The idea behind search engine optimization (SEO) is to put great content on a web site that is designed in a manner that helps attract visitors and entertain them enough that they will return to your web site and tell other people about your web site.
Depending on how you go about doing this, there is a very wide range of possible outcomes. Be wary if anyone promises that you will rank #1 on Google.
The fact is that you give yourself the best opportunity for a higher ranking if you provide quality content, use a search-friendly design, and encourage people to link to your site. Let’s take a look at these three critical ways to rank higher on Google.
17- Patience, patience, patience.
This is probably the best tip I can give you. 99.9% of site owners try to understand SEO and eventually quit, because ranking their site took too long.
It’s a cliche, but it’s true: Search Engine Optimization is a marathon, not a sprint. You won’t rank #1 overnight. It never happens.
Ever. You’ll need persistence above all, and with the right SEO tools, SEO training, and SEO strategies like the ones I’ve given you above, you too can be one of those at the top.
That’s it. Hope you enjoyed these 7 Factors That Will Help You To Rank Higher On Google In 2021. Now I would like to hear what you have to say about these techniques.
Which technique from this guide are you going to implement first? Are you going to start building internal linking or external? Or want to improve your organic CTR. Anyway, let me know by leaving a comment below right now.
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months.
It takes a lot of observation and data collection as well. Due to competition, SEO takes a while to become higher up in the rankings. It can also be difficult to catch up with competition because of the fact they have been around for longer. If a website is continuing to work at SEO, they are still many steps ahead.
Building more than 10 backlinks per day is very good and useful for the website traffic. If a person who is just started learning SEO,couldn’t build this count in one day as submitting 20 or 30 submissions only will give maximum of 10 valid do follow backlinks.
Now, let’s turn to eight ways you can build high-quality backlinks when no one knows your name.
Let’s face it – everyone wants to rank #1 on Google. After all, doesn’t ranking #1 on Google mean that you are the best in what you do? The truth about ranking #1 on Google requires a discussion about search engine optimization.
- Leverage public relations. …
- Write competitive content. …
- Do an original study. …
- Create an infographic. …
- Write testimonials for other websites. …
- Link externally and then reach out. …
- Comment on other relevant blog posts. …
- Align social signals.
According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months.
That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and the popularity of your keywords.
Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. A ranking of 1 means that you are at the top. If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page.