Website Audit Checklist

What Is The Website Audit Checklist in 2021?

Website Audit Checklist

A website audit checklist is an advanced analysis of a page to check if it is optimized for search engines. Blogs and website owners complete this step to make the website rank higher in search engines.

A good audit will make your page appear on search engines like google and you will be able to cover more audiences with it.

Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.

For such detailed audits, charges can be somewhat between $500-$2000 depending on the size of the website and if audit include PPC, social media and other marketing aspects as well. Then there are clients which are almost ready to start with us for those clients we simply give a brief audit with website SWOT analysis.

The Definitive Guide to Running an SEO Website Audit

  1. What is an SEO audit, anyway? …
  2. Factors to focus on in your audit. …
  3. Boost technical SEO first. …
  4. Perform a site crawl to identify issues. …
  5. Improve user experience (UX) …
  6. Check your DNS settings. …
  7. Make sure your pages are mobile-friendly. …
  8. Do some keyword research.

Read: What Is On Page SEO?

Whether you have just started your website or you have been around for a long time it is always a good idea to audit your website to make sure that it is performing as it should be.

Auditing your website could turn out to be a hard task but don’t worry, in this article we have tried to cover all the important steps that you need to take before launching your website.

  1. A page structure is easy to distinguish: headers, titles (H1-H6), footers, content help a user navigate a page.
  2. If appropriate, consider using design breadcrumbs and footer links. Use heat maps to see if your website’s visitors click the footer’s links first. Check the SEO part of this article to learn what dangers you might face.
  3. Content density does not repulse a visitor: it’s divided by headings, pictures (that must help understand content), white space.
  4. Design leads the visitor to CTA links and buttons: interactive elements, hovers, etc. 
  5. CTA is placed within the first ⅓ of a user’s screen.
  6. Web design aligns with the company’s brand.
  7. The website renders well on all devices: users can easily do what they came for on desktops, mobiles, tablets, and so on.
  8. Check all visual elements of your design: background illustrations share the same style for the sake of a smooth transition between pages; all design elements (logo, favicons, headers, typography, colors used) don’t contradict each other, too.

8 SEO auditing tools you should use in 2021

  1. Woorank. Woorank is an amazing auditing tool for analyzing websites and this tool is very useful for website owners, SEO Agencies, and digital marketing, and B2B marketing companies. …
  2. Raven tools.
  3. Semrush.
  4. Moz.
  5. WebCEO.
  6. SpyFu.
  7. SEO Site Checkup.
  8. Found’s SEO Audit Tool.

15 Audit Checklist For Auditing Your Website

An internal audit checklist is an invaluable tool for comparing a business’s practices and processes to the requirements set out by ISO standards. The internal audit checklist contains everything needed to complete an internal audit accurately and efficiently.

Website audit is a full analysis of all the factors that affect website’s visibility in search engines. … Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

How to build an Email List With Mailchimp

1- Configure Tags

HTML tags on your website show the search engine what the content is all about. The title tag is important since it tells about the relevance of the page and helps you find the right audience for you.

The page title coves the summary of your content that is posted on your website.

Read: 7 Genuine Ways To Earn Money From A Blog

The same is true for meta descriptions because they are a piece of the paragraph that covers a limited amount of useful information and to read more the user has to open the website to read it.

It is a good habit to write your meta descriptions is the range of 70 words to 300 words.

2. Optimize content

After the users clicked on your site the first paragraph will tell the user if the content is good for him or not.

If your article is better formatted and easy to understand the reader will not leave and try to read the whole thing.

Also, the content should be informative and to the point and it has to be related to your niche that your site is all about.

3- Keyword Density

You have to place your selected keyword in multiple places on your blog in such a way that it shouldn’t look like spam to search engines.

A single niche sight is easier to rank when compared to multi-niche sites on search engines because of there focused content on one topic.

Try to do full keyword research on your blog to find better and unique keywords that have a small amount of difficulty to rank.

It is ideal if you find a keyword that has both search volume and less competition. You can use multiple SEO tools for finding the required keyword and checking there search volume.

4- Images Alt attribute

Images are very important, they make the content more user friendly and easy to understand but search engines can’t see images so they try to understand the image from its Alt tag.

The Alt tag is like a description for search engines to understand the image and is it related to the blog or article.

Also, if the image can’t be loaded the browser will show the broken image tag and the content of the Alt of an image. It is also better for page readers to understand your image with the help of Alt attributes.

All the above Alt tags help search engines to better index your image on your website making your ranking higher in the process.

5- Mobile Friendly

More than half of the users of google use mobile instead of a computer to browse the web so your overall website must be mobile-friendly.

The reader shouldn’t have to zoom in and out to better see the content, everything should be compact and well placed on mobiles too.

A good looking sight leaves a great impression on the reader and he will likely return to read more.

6- Speed of Site

The speed of the site is an important aspect that you should check. If your site takes too long to load then your users will not wait and return to the search page.

This will affect your ranking seriously and ultimately you will be demoted from the search index.

To increase our speed of website use a cloud hosting and try to make a light weighted website with code since code is easy to load and you can customize it to the full extent.

A good tip will be that you use compressed images and that will significantly reduce the average load time of your website.

How to rank higher on Google

7- Providing Backlinks

Giving backlinks is important because search engines like google are trying to make there search content delivery to a targeted group of audience.

To make a trustworthy relationship you have to include third party quality backlinks from good sites that are related to your niche.

The reason backlinks are so important to your website’s ranking is that backlinks are one of the few things you have no control over on the internet.


To get on top you have to have quality links and third-party links that continuously provide you with traffic from other sights.

Having a variety of locales associated with your web page shows search engines that your content is important enough for different websites on their site to pay attention to you.

8- How To Conduct A Successful Website Audit Checklist

Before starting an internet marketing campaign it is important to make sure your website meets certain requirements. Otherwise, regardless of your effort and money invested, you won’t be able to succeed.

Thus, in order to avoid spending money and time in vain, make sure your website is ready to be promoted. Here is a checklist to consider when carrying out an SEO website audit.

9- Metadata

Web crawlers pay special attention to metadata when browsing your website. Meta data represent special text blocks, usually unseen by an ordinary user, that are commonly used to describe the content of a web page. Title, description and keywords are the basic metadata.

Metadata play an important role, especially when it comes to the home page. Based on title and descriptions, most search engines generate snippets that appear in search results.

The title must contain the best keyword for the home page. The description should contain a keyword as well. It is necessary to add up to 10 keywords in the meta tag, associated with that particular page.

10- Content

Important pages (home page first of all) must have h1 heading that would include keywords. Also, the home page should have some text (at least one paragraph), containing 3-7% of keywords.

But here it is better to rely on human perception, I.e. if the text can be read naturally, it is probably exactly what you need.

There is no need to highlight that content should be unique and shouldn’t be repeated neither on other websites nor on the pages of the same website.

11- Duplicate URLs

Each page on your website should have a single URL. If there are several URLs for one and the same page, for example /article/ and /blog/article, than the crawler can treat it as a duplicate and lower the position of both pages.

There are several approaches to the problem. The first one would be to avoid indexing one of those pages. This can be done with the help of robots.txt or using a nofollow tag in the header.

Another way to solve the problem is to use rel=”canonical” with a link to the page you need. In such a way search engines will know which page is the primary resource and will index it.

13- Site Speed

The speed of your website is a very important factor. Google and other search engines care about user convenience and thus, lower the position of slow websites.

Moreover, users won’t wait for too long. It has been estimated that if it takes more than 5 seconds for a page to load, most users will close it before its content will show up.

There are several aspects as to the website speed, including the amount of graphic elements and their optimization, hosting overload, and the speed of site code.

In addition, cache and compression setting also affect site speed. There is a great Google service with the help of which you can check the site speed, notably Page Speed Insights.

14- Usability Audit

Regardless of how convenient a website for crawlers is, you won’t achieve success unless it is convenient for humans as well. When a user comes to your website, he/she should figure out what and where to look for a certain product instantly.

Users must understand where the necessary information is placed. If speaking about landing page, which aims to sell a service or a product, the button “buy” or “order” should be found in the most convenient area.

There are many services that provide A/B split testing that will help you determine where it is more effective to place certain elements on the page.

This method is focused on taking some users to an alternate version of the page. After a while, when you have enough data, you can analyze which version works better (lower bounce rate and higher percentage of sales).

Thus, you can check how effective a new design is before making it the basic design of the website.

This is not a complete checklist. But if you go through all the above-mentioned steps, it will definitely minimize the difficulties of promoting a website.

15- Conclusion

The website audit checklist ensures that every corner of your website is optimized to attract not only website robots but online users as well. it is an important process that ensures you rank higher on search engine pages to get more traffic to their site and generate more revenue or sales from it. We have given you a website audit checklist that you can use to rank your websites.

Website Audit Checklist
Website Audit Checklist

Remember to follow every step and it is needless to say that if your competitors can rank on those pages you can too but you have to do a better job then them.

The article will help you figure out where your website is missing in terms of SEO and give you a chance to fix it. We hope we have added great value to your search for a website audit checklist and you were able to find what you were looking for.

This little website audit checklist will get you directly to the topic itself. Why audit your website? Well, checking its health does not need any reasoning behind it.

Don’t be misled by Google:

The website audit is not only about SEO. It is about design and UX, the lead generation process on your website and ease of administering the website, content of the website, and interaction with social media (as HubSpot experts consider).

You’ll see what functional areas you can and should improve and learn how to audit your website. This article is written by a content editor for content editors, website admins, and website owners who need to explain to their tech colleagues what’s wrong with their website.

Be lazy – we’ve done half of the job for you!

Website Audit Checklist

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