How To Write A Great Blog Post That People Read And Convert?
Blogs are a great and economic way of making a website popular and for it to gain critical mass as well as traction. Therefore, more and more portals are making blogs, either on their own server or are even setting up blogs on the free blogging services, with a link back to their portal.
Unfortunately, there are very few highly popular blogs – blogs that do not need to do the backbreaking SEO to get decent traffic every day of every month of the year. Here are the top ten tips to write a great blog post.
To begin with, the post should be informative. It should provide the right kind of, factual and neutral information about any subject that is relevant to the blog. It is okay to write about debates on certain concepts now and then, but the author should be clear in their thoughts and ideas about a particular concept.
Secondly, the cheap blog post should be relevant to the concept of the website and the blog. Many blogs lose out on traffic because they care about too many things at one time, and therefore the readers might just get turned off because of the blog trying to do too many things at a time.
Thirdly, the writing should be crisp and concise, and it should never meander away from the subject, or the topic that the writer has decided to write a blog on.
Nobody likes to read sentences and paragraphs that just go on. Therefore, it is a very good idea to read the content once loud before posting it, as you will be able to clear off many of the issues just by reading it aloud.
Before you write a blog post first understand what a blog post is?
Writing a blog requires correctness, clarity, engagement, and delivery to the right audience within the shortest way possible while following the structure at the same time.
Blogs Posts are like blocks of information or a story displayed on a website. It can be written in both informal or conversational style which depends on the readers and their tastes.
Read: 7 Genuine Ways To Earn Money From A Blog
Writing a professional blog post depends upon your personality, your approach to the subject, and the way in which your words are going to resonate with people.
Write A Great Blog Post In 7 Steps [2023]
In this post, we have covered all the simple steps that you need to know before writing an amazing blog post that people will love to read.
Remember it is a trial and error method so you have to test something by yourself but we can provide you with a basic understanding of how to write a great blog post.
Step 1: Research & Planning
It can take several hours before you you start writing your blog post because writing a good blog post requires knowing about the subject deeply and you have to study it before you write on it.
Many professional bloggers spent several days or even weeks before writing a blog post doing research. However, it is important to spend the time because those critical hours before writing give a few ideas of what to write.
Some people like to write their blog post-digital and some people like the old pen and paper way. So before you even start writing you have to make sure that you have all the accessories that you need beforehand.
Many bloggers try to skip this planning and research phase but it cost them while writing the post as they could save time by doing their homework and that is considered a good blogging habit to have.
How to Plan a Blog Post in 6 Easy Steps
- Know the Brand You’re Representing. There can never be enough emphasis on this.
- Understand Your Audience. Understanding the audience you’re writing for goes hand-in-hand with knowing the brand you represent.
- Finding Topics to Write About.
- Do Your Research.
- Create a Strong, Enticing Headline.
- Consider Visual Content.
Step 2: Make an Interesting title
A catchy headline is extremely important to bring the reader in to view an article or advertisement. It includes words and thoughts designed to catch someone’s eye and get that person interested in reading what follows the headline. Interested boy reading the newspaper as catchy headlines example.
A good blog post features a topic, a story, or an idea that starts with an interesting title. Your title should be catchy charming and extensive. The best example to look for the titles of magazines and television news stories that put the users to click on links with ease.
If you don’t have an interesting title there is a good chance that your blog post will not be read by users. It might not even perform less on search engines due to its boring title.
It is considered a good idea to run your headlines through the EMV title analysis tool to check the emotional marketing value of your title. Also, you can use the IsItWP headline analysis tool that also tips on how to improve your headline.
Or you can even try OptinMonster’s new title analysis tool which is free and ensures that you write the most clickable SEO-friendly title that will drive more traffic to your blog.
What are some catchy titles?
- Use Numbers. This is the key ingredient in writing catchy titles for articles: use numbers!
- Include the word ‘Guide’
- Create a Knowledge Deficit or ‘Curiosity Gap’
- Solve a Problem.
- Avoidance of Pain. …
- Change The Reader’s Life.
- Fear of Failure.
- Use Negatives.
The title summarizes the main idea or ideas of your study. A good title contains the fewest possible words that adequately describe the contents and/or purpose of your research paper. The title is without doubt the part of a paper that is read the most, and it is usually read first.
The only punctuation mark needed for a title would be a question mark at the end—if the title is a question. It is always considered perfectly acceptable to use questions as titles for any piece of writing—a poem, a novel, an essay, a short story, or any other literary piece.
Step 3: A Informational Paragraph
So, what is an information paragraph? It’s a paragraph that informs the reader about a specific topic. The paragraph is the most important part of an article it covers the gist of information of your post.
The first paragraph starts with a general idea (compared to the thesis) and gradually gets more and more specific. Give some background information about the key words and terminology. Foreshadow the key points and main information that your essay will give. After that, finish with your thesis.
Your paragraph should be well formatted because there is nothing worse than reading a blog post that is just one big paragraph. Most people look at the content before reading the paragraph therefore it always is recommended to separate your article with subheadings and important points.
“Informational texts introduce the topic with a focus statement, develop the topic with evidence such as facts and details, and end with a concluding statement or section.”
Purpose: The intent of the writing to inform or teach someone about something, to entertain people, or to persuade or convince the audience to do or not do something.
Essay Writing Steps
- Select an appropriate topic.
- Research and gather ideas about the subject. …
- Make a list of these important facts. …
- Create an outline that will organize your facts in a logical way. …
- Write your essay based on the outline you’ve created. …
- Proofread and edit your work.
Short paragraphs are preferred because they help readers to read your post easily and effortlessly. You can use OptinMonster for your paragraphs to break into a few lines which gives your reader a better-looking paragraph to read but remember it is a paid service but it is well worth the cost.
The classic informative essay format includes three body paragraphs, but, depending on the specifics of your paper, you can go for a lower or higher number. Each body paragraph should refer to a separate point, which is called the main point.
Step 4: Bullet Points
Bullets are used in place of numbers when the order of the items in the list is not important. There are many forms of bullets to choose from. The most common forms are the heavy black dot ( ● ) and the open circle ( ○ ). Other common bullet choices include squares (filled and open), diamonds, dashes and checkmarks.
Remember to include dots since they act as a road sine for your readers that lead the way and show them the important points that they should remember.
Bullet lists are best to highlight a point that people tend to check in a blog post while deciding to read it. If you highlight your best information with bullet points then they can easily judge your article on the bases of the key points that you mentioned.
How to use bullet points
- Make sure all items in the list are related to each other.
- Use the same font and margin width in each bulleted point.
- Keep bullet points short, preferably no more than three lines long.
- Begin all items with the same part of speech (active verbs work well) and make sure they are in parallel form.
Bullet points give readers a sense of a compact subheading that provides better information while giving enough spacing in your post that it looks good.
Bullet points a great way to increase your audience interest. So they will try to read the whole paragraph to know more about it if they like your points that you have made.
Friends, Use a period after every bullet point that completes the introductory stem. Use no punctuation after bullets that are not sentences and do not complete the stem. Use all sentences or all fragments, not a mixture.
Step 5: Add Images, Pictures or Illustrations
A type of computer art that begins with a digitized photograph. Using special image enhancement software, the artist can then apply a variety of special effects to transform the photo into a work of art.
The most favorite part of a blog post is not its paragraph but high-quality images that show the reader what the blogger is trying to tell him and help him get a better grasp of the topic.
There is another reason to add images on your post because if you have high-quality images that are optimized and SEO friendly then they can rank on google images pages and when people search for images on Google they might find your site through your image.
The steps to inserting an image into a blog post in WordPress are:
- Place the cursor where you want the image to appear.
- Click Add media.
- Click Upload then Upload Files and upload the image from your computer.
- Enter a title text with keywords.
- Choose the size, alignment, and link settings.
- Click Insert.
If you want free images for your post then you can use them on Unsplash Pixabay. You can also use Foter since they contain the largest database of images free for anyone to use.
An example might be copying a photo of a product from the manufacturer’s website to use in a review of that product for consumers. … If you put someone else’s photo without permission on your company’s blog, most courts would say that such use is “for profit” even if you directly earned no money from the use.
Step 6: Call to action
Strategic calls-to-action (CTAs) can help you guide your visitors through the buying journey and directly impact your conversion rates. A really effective CTA will do wonders at drawing visitors’ attention, piquing their interest and eloquently guiding them through the signup process.
Your post cannot be considered a success if you cant convince the reader to take action on your website. The call to action button could tell your readers to leave a comment, share your blog post, follow you on social media, or to buy your products.
Make sure you clearly tell them what you want them to do and what’s in it for them. A good call to action is easy to distinguish with the highlighted format. Since generally call to action invites the readers to share your content if they enjoy what they have read so far.
Short in Length: A good call to action should be a short phrase, not a sentence. Most are no longer than five to seven words.
A call to action is an invitation for a user to take some desired action. You often see call to action examples in persuasive writing. Once a brand has made its case in a blog post or video, for instance, they’ll often include a call to action at the end.
Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
- Use a strong command verb to start your CTA. It’s all about being clear and concise with your CTA.
- Use words that provoke emotion or enthusiasm.
- Give your audience a reason why they should take the desired action. …
- Take Advantage of FOMO.
- Know your devices.
- Don’t be afraid to get a little creative.
- Use numbers when possible.
So what is a call to action? It’s a phrase that’s used to tell the user exactly what action to take and how to take it. This can be as simple as two words (“Buy Now”) or a sentence or two (“Love learning about marketing and want to learn more?
The best call to action phrases are clear but specific and create urgency that drives the user to action. If you have a truly irresistable offer, your call to action should sell its value.
How To Write A Great Blog Post That People Read And Convert?
Are you as puzzled as I am about how you can write a great blog post and increase your readership?
If you are new to the world of blogging, as I am, the answer to that question may appear obvious to the long-time blogger but for someone new to blogging it is like looking for a needle in a haystack.
But when you find that one needle, “Oh, how wonderful it feels.”
Begin your writing with the headline
Yes, the headline of your blog post is that one needle in a haystack.
If your headline promises your reader a solution and benefit, WIIFM (what’s in it for me) your readership will increase (cause & effect), which is one of the goals for your blog.
Remember, the job of the headline is to capture the attention of your reader and move them to want to read further.
If your readers read beyond the headline, it did its job.
Why begin with the headline
Reality check, most readers read the headlines (self-included) and that is due to the high demands of this faced paced society.
So, within the first 3 – 5 seconds, your headline is your first line of offense (strategy).
At first, the idea of beginning with the headline may feel awkward but through trial and error, you will begin to acquire the habit of writing great or even superior headlines.
More importantly, you will begin to understand the bigger picture of how it all connects.
You will also make an amazing discovery and that is working with a great headline allows you to move through your writing with more ease.
And when you are in that mode of ease you are more likely to produce content that does two things.
- First, you will align your content with your headline
- Second, your content will deliver as promised
Action steps
Take the leap and begin to write with your headline first. Next, do your research and begin your personal collection of great headlines that you can use as templates.
Finally, have fun!
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Conclusion
Another thing that you should keep in mind is the quality of the content, and it always is better if you can add a bit of a humor quotient to the blog.
Of course, this is not possible for every writer, as each has their own styles, but you should definitely try to add something to the blog post that would make it much more interesting and enticing than the other blog posts about the subject online.
Remember that there are countless websites about a particular concept, and therefore there are countless blog posts about any subject, and you are constantly at war with the other professional bloggers for traffic – give it your best shot.
Also, make sure that the blog post is without any typing errors. Typing errors are the death knell for the interest of a reader.
While a typing error might seem almost rudimentary when you are reading it, a discreet reader might get entirely turned off by even a single typing error, and it might even cause the blog to lose readers.
Of course, there have been instances when blog posts and other Internet collateral with a lot of typing errors has become somewhat of an Internet phenomenon, there are few bloggers who would like that unfortunate crowd – of giving birth to an internet phenomenon.
These are the top seven tips that would be helpful when it comes to writing great blog content writing. Keep in mind that internet readers love to read new, fresh content and different writing styles, and try to come up with your own, instead of copying someone else.
How to write a great blog post
To write a great blog first you need to do the research and choose an interesting title, after that you can start writing your paragraph with bullet points and images in it.
That will simplify your post and give it a good structure to read. Lastly, there should be a call to action button which will lead the reader to do a specific thing that you want.
If you follow all these steps properly you will be able to write awesome blogs with just a little practice in no time at all.
How To Write A Great Blog Post